Art Direction + Design  |  Annie Huynh
Copywriting + Audio  |  Jeremiah D. Jones

Kikkoman Soy Sauce  |  The Enhancer

It’s the gold standard soy sauce for every American household. In fact, it’s been produced in Wisconsin since 1972. So why is Kikkoman Soy Sauce still treated like an exotic condiment?

It’s time to push Kikkoman outside of the Asian cuisine scene and inspire every American to enhance the umami of their comfort foods with a little drizzle of soy sauce.

The Secret Sauce

It’s just soy sauce, but you should try it with your Doordash order.

Kikkoman is dropping a surprise condiment inside of late-night Doordash deliveries. Their infamous soy sauce packets will be disguised with new labels to tantilize conoisseurs into dripping it on their matching food order. The boost in umami will enhance their taste buds, letting them experience their comfort foods in a whole ‘nother dimension of deliciousness.