Creative Direction + Branding  |  Annie Huynh

Gheek AI


I was tasked with bringing the Gheek AI's brand to life from the ground up, as well as designing materials for a demo day and trade show. Gheek AI is an AI platform that turns static documents, slides, forms, and webpages into interactive experiences by adding an assistive chatbot in the content. You can try Gheek AI for yourself here.




Logo Design




Visual Style

Gheek AI is built to aid curiosity, so we wanted a brand that captures the excitement of discovery and the spark of learning while still feeling distinct from other tech platforms.

Inspired by the eclectic variety of utopian scholastic and the bold graphics of neubrutalism, we synthesized a visual personality for Gheek AI with an assortment of stylized stickers and shapes.




Demo Animations




Demo Day // Trade Show

Gheek AI developed from an idea to a business while part of Berkeley Skydeck’s startup accelerator program. The program concluded with a Demo Day which involved a fundraising pitch and trade show.

I designed the booth display and merch materials for Gheek AI, as well as the fundraising presentation slides and animations, which was pitched to hundreds of attendees.




Pitch Deck



Watch the full pitch presentation
(the slide animations are a nice touch):





For making it to the end, you get to learn a fun fact:
“Gheek” = “ghee” + “geek”
geek = similar (but not synonymous) to a nerd
ghee = clarified butter used in Indian cuisine.
🤓

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