Art Direction + Design  |  Annie Huynh

  Copywriting  |   Kaila Booker

BloodThinners  |  Thinner body, killer figure.

Body shaming is toxic, but what if it were lethal? As if society hasn’t already taken things too far, here’s what it would look like if we actually did.

Disclaimer: BloodThinners is a satire on weight loss culture.

Toxic Positivity

Studies show that exposure to idealized body images and dieting content on social media is linked to a 70% increase in rates of eating disorders, negative body image, and suicidal thoughts among adolescents and young adults.

The influencers are influencing. BloodThinners exaggerates the message and cuts to the core of toxicity: lose weight or die trying.